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Click for Israel owes its success to the participation of its sponsors.
By paying for their their presence on Click For Israel, sponsors are what make "free donation" possible. It is our sponsors who make out checks to Israel-based non-profit organizations, and whose financial backing is felt tangibly by people in Israel.
You have our tremendous respect and gratitude!
Why Be a Sponsor?
Aside from the usual benefits of advertising, which include increasing awareness of your name and driving traffic/business to your Web site, being a sponsor on Click For Israel carries a number of distinct advantages:
- Targeted, affluent viewership - If Web sites of similar Jewish/Israel-interest are any indication, by far the most visitors are likely to come from the North American Jewish community. Viewers are well-to-do and regularly make purchases on-line. (See for example J-Post demographic stats.)
- Create goodwill - Being a Click For Israel sponsor is a great way to boost public relations, especially within the Jewish community. As a sponsor, you are not just selling your wares, but supporting an important cause. And our visitors appreciate this!
- Higher click-through rates - The positive response of viewers to your sponsorship will be felt tangibly on your Web site. Other "free-donation" sites report higher click-through rates (CTR), which means more traffic to your Site. (The Hunger Site reports a 2% CTR, 8 times higher than the norm of 0.25% across the Internet.)
- Appear on every page - Web sites typically display an ad on a single page - and make you pay for other spots on the site. By being a Click For Israel sponsor, you are not simply an "ad," but an integral part of who we are and what we do, and as such we will display your ad at the top of every page, adjacent to our logo.
- No-risk pricing - Because you pay for a specific the number of visitor "impressions" (page views), you know exactly what you're getting. If for example you buy 50,000 impressions, your ad will stay up until 50,000 people visit the site. (See below for more details on rates, and what constitutes a "unique visitor.")
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Sponsor Rates
Sponsorship is paid for on a CPM (cost per thousand "impressions") basis. That is, you pay for the number of unique visitors who see your ad. A "unique visitor" is defined by us as someone who gives a free donation. Therefore, since a person can donate-for-free once a day from a given computer, each day that person donates, he or she is considered a "unique visitor."
Rates are $20/CPM (per thousand impressions), in minimum blocks of 10 thousand, or $200.
Payments will be made in advance, made out to a non-profit Israel-support organization that we designate to you, and mailed to us so we can document it and forward it to the organization.
End of Term/Renewal
Before your impressions are used up, we will send you an official report with statistics from our Site Log, showing how many unique visitors viewed the page displaying your ad, and how many people clicked through to your Web site. At this time, you will have the opportunity to renew and purchase more impressions.
Ad Guidelines
Any ad you submit must be:
- Format: .gif or .jpg
- Pixel dimensions: 160x20 pixels
- Size: no more than 2KB
- Static (non-animated)
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We also ask that you adhere to these content guidelines:
- no sexual overtones, whether in images or words
- no grim or graphic images, even if they involve victims of terror
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Click for Israel reserves the right to turn down any ad or sponsor, for any reason.
We are trying to put forth a positive image of Israel, upbeat and forward-minded. Please keep that in mind when you choose an ad design. And if you'd like help designing an ad, please contact us at info@clickforisrael.com.
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